Honey Birdette, a luxury lingerie and bedroom accessories brand, opened its first boutique in 2006. From the onset of BBRC’s investment in 2011, co-founder and CEO Eloise Monaghan received intensive operational coaching from Brett and was introduced to BBRC’s broader continuous learning environment. The partnership with BBRC has helped Eloise grow Honey Birdette from 11 Australian boutiques to its current portfolio of over 60 boutiques and 3 digital stores stores across 3 continents. Honey Birdette’s first international boutique was opened in London in 2016 and the brand is rapidly rolling out across the Northern Hemisphere, including the US.

In June 2021, Honey Birdette was sold to the Playboy Group for $439m AUD. BBRC recognized a Multiple of Money of 78x, a Return on Investment of 7687%, and an Annualized Return of 127% for its investment in Honey Birdette.